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Stores find success by focusing on the hunt

These goodies aren't on most grocery lists, but they're eye-catching enough to tempt shoppers into an impulse buy. "It's the wow factor that's getting people to buy," says Wall Street Strategies analyst Brian Sozzi. Trader Joe's, the specialty grocery chain, might not have the cheapest toilet paper or the most varieties of ketchup, but it hooks customers with mango butter, chocolate-covered pomegranate seeds and cilantro-and-jalapeno hummus. "You walk into Costco for tuna and end up getting a Marc Jacobs coat.

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